Aimed at young people, local office workers, digital nomads and people well-travelled: conscious about health, drawn to 'superfoods' and premium quality ingredients. People searching for an experience as well as great coffee. The essence of the brand is vintage nostalgia, great adventures and sharing memories and stories from their travels.
As the graphic designer leading this project, armed with only a logo and brand colours, I was able to further develop Saga's brand story and bring it to life in store and online through all the visual requirements in three languages (Catalan, Spanish, English) - printed and digital. From the menu, to T-shirts and aprons, to signage, social media templates created in canva, I worked closely with the marketing consultant to ready the space for opening and beyond.