Hello, I’m Hillary Holt.

I’m a freelance art director, senior graphic designer & illustrator based in Barcelona, Spain.

I specialise in visual brand creation from scratch and development or elevation of your existing brand - whether you're just getting started as a solopreneur or small business, or you are pivoting or refreshing your offering. I can lead you through the process of visual brand identity creation or overhaul from the ground up.

From image research, marketing and copywriting, to graphic designer and art director to artist and surface designer, my skills and experience enable me to visualise, execute and strategise your band story.

What can I create for your brand?

- Logo and visual identity
- Illustration, custom pattern and surface design
- Social media art direction, template creation and strategy
- Web design and digital marketing graphics
- Packaging
- Brand rollouts for print and digital communication
- Documented brand guidelines / guardianship
- Event displays and related collateral

Why is my visual brand important?

Your visual brand identity isn't just about creating a logo. Your brand identity is comprised of a system of elements that work together to distinguish you from the crowd, be memorable and connect with your ideal customer at a glance.

These elements are things such as color, typography, secondary logos, brand marks or stamps, custom patterns, custom illustrations and graphic elements. They work together to set the tone and communicate your brand story.

You wouldn't show up to meet a client or investor in flip flops, you need to establish trust by presenting professionally! That's why you need to work with a professional with the expertise and experience to create something considered. You need to work with me!

Why am I the person for the job?

I have a degree with distinction in Visual Communication. I have worked with global luxury brands, small business and new business. I have 18 years experience in European, Australian and London based businesses and audiences. Now based in Barcelona, I work with local brands in person as well as a number of businesses based in the USA. I've been working remotely for over ten years so I am quick, responsive and trust worthy.

Whether it’s an international campaign, brick and mortar or online store, realising the potential of your brand and business vision is why I love my job, and why I’d love to work with you.

Contact me for an obligation free discovery call.

I’m always looking for new projects, collaborations and opportunities to connect with people. Let’s stay in touch!

• Talk to me about commissions or licensing my artwork

• Join my newsletter and stay up to date with new releases and giveaways!

• Looking for my graphic design portfolio? You’ll find that here.

• I also shoot images of life in Barcelona. Check out my photography here.