Responding to a brief to create something different and explore the possibility of working not with models, but with women who reflected their customers, Show Media came up with the ‘Life is the Occasion’ platform. Running for four consecutive seasons, the campaign for L.K.Bennett featured professional women who reflect the types of customer the brand has. The casting process for the ad campaign included social media and live castings at L.K.Bennett stores.
As the only designer supporting four art directors my role in this project encompassed concept research and presentation, model casting, and collateral design including brochures, press ads, store signage and swing tags
