EndoActive Brand Identity & Print Collateral
EndoActive is a not for profit association committed to actively raising awareness of Endometriosis, advocating for women and girls with Endo, providing information and promoting early diagnosis.They are fundraising for those objectives and have held two consumer conferences on Endo in 2015 and 2018 in Sydney.
I was contracted to design a brand identity, logo and website for the organisation. The brief was to create a strong ‘statement’ look & feel which would resonate with women in a powerful, fun and engaging way.By selecting a 100% magenta as the core brand colour we ensured lower production costs for the brand, allowing them to dedicate more of their resources to their primary objectives.
I have been delighted to work with EndoActive to build their web and social media presence which spun off from a change.org campaign, as well as design various pieces of print collateral for their conference including business cards and stationery, right through to brochures and pop-up banners.