Ugg Lifestyle Rebrand: logo & brand identity

Ugg Lifestyle is an Australian owned & operated company, with six stores in Australia and Head Office located in Perth, W.A.

The flagship store located at Birkenhead Point outlet centre in Sydney required a complete brand refresh to bring the store’s image in line with the direction the centre is currently heading – to bring high end fashion labels to this iconic shopping centre.

The brief was to marry the heritage of Ugg Boots with an edgy, modern and urban look & feel, to reflect the brand journey – from humble beginnings as a practical sheepskin ugg boot, now on the global fashion stage, with embellishments, zips and sequins, worn by celebrities world-wide.

The re-launch project included a new logo & brand identity including store signage, a current fashion driven ‘look-book’ to a store design, packaging and swing-tag concepts now in production.