{"id":38,"date":"2023-04-06T23:41:58","date_gmt":"2023-04-06T23:41:58","guid":{"rendered":"https:\/\/hillaryholt.com\/?post_type=project&p=38"},"modified":"2023-07-08T20:34:27","modified_gmt":"2023-07-08T20:34:27","slug":"the-whole-health-life","status":"publish","type":"project","link":"https:\/\/hillaryholt.com\/es\/project\/the-whole-health-life\/","title":{"rendered":"Toda la vida saludable"},"content":{"rendered":"
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The Whole Health Life es el t\u00edtulo de un nuevo libro de la periodista y cineasta Shannon Harvey, tras el \u00e9xito de su documental "The Connection", que cubre la conexi\u00f3n fisiol\u00f3gica entre mente sana y cuerpo sano. Junto con el lanzamiento de su nuevo libro, TWHL quer\u00eda poner su nueva red de contenido bajo el mismo nombre.<\/h2>

El objetivo era producir una marca que trascendiera las diversas audiencias objetivo de cualquier persona que busque mejorar o mantener un estilo de vida saludable para mejorar su calidad de vida, ya sea que padezca una enfermedad cr\u00f3nica o simplemente quiera llevar un estilo de vida saludable. . El proyecto requer\u00eda una identidad amigable, accesible pero objetiva y autorizada.<\/p>

Emprend\u00ed un extenso proceso de descubrimiento e investigaci\u00f3n para explorar el espacio e identificar la competencia.<\/p>

Junto con el proceso de creaci\u00f3n de marca, tambi\u00e9n produje conceptos para la portada del libro; finalmente se seleccion\u00f3 uno de ellos y se aplic\u00f3 tanto a la tapa dura como a la tapa blanda. Proporcion\u00e9 direcci\u00f3n de arte, papel y orientaci\u00f3n en el proceso de impresi\u00f3n y produje el arte final, as\u00ed como orientaci\u00f3n en dise\u00f1o y UX para el sitio web. <\/p>\n<\/div>\n<\/div>

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The Whole Health Life is the title of a new book by journalist and film maker Shannon Harvey, following the success of her feature documentary \u201cThe Connection\u201d covering the physiological connection between healthy mind\/healthy body. Along with the launch of her new book, TWHL wanted to brand their new content network under the same name.<\/h2>

The brief was to produce a brand that would transcend the diverse target audiences of anyone seeking to improve or maintain a healthy lifestyle in order to improve their quality of life, whether they are suffering from a chronic illness, or simply wanting to lead a healthy lifestyle. The project required a friendly, approachable yet factual and authoritative identity.<\/p>

I undertook an extensive discovery and research process to explore the space and identify the competition.<\/p>

Along with the branding process, I also produced concepts for the book cover \u2013 one of these was eventually selected and applied to both the hard cover and soft cover. I provided art direction, paper stock and print process guidance and produced the final artwork as well as design and UX guidance for the 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