{"id":209,"date":"2017-12-06T00:50:58","date_gmt":"2017-12-06T00:50:58","guid":{"rendered":"http:\/\/hillaryholt.com\/?post_type=project&#038;p=209"},"modified":"2023-07-08T20:59:16","modified_gmt":"2023-07-08T20:59:16","slug":"lk-bennett","status":"publish","type":"project","link":"https:\/\/hillaryholt.com\/es\/project\/lk-bennett\/","title":{"rendered":"LK Bennett"},"content":{"rendered":"<section class=\"bde-section-209-100 bde-section\">\n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-columns-209-101 bde-columns\"><div class=\"bde-column-209-102 bde-column\">\n  \n\t\n\n\n\n<div class=\"bde-rich-text-209-103 bde-rich-text breakdance-rich-text-styles\">\n<h2>Show Media won a pitch to become the agency to re-imagine the advertising and marketing for London High Street fashion lable L.K.Bennett worn by professional business women and members of the royal family, notably Kate Middleton.<\/h2><p>Responding to a brief to create something different and explore the possibility of working not with models, but with women who reflected their customers, Show Media came up with the \u2018Life is the Occasion\u2019 platform. Running for four consecutive seasons, the campaign for L.K.Bennett featured professional women who reflect the types of customer the brand has. The casting process for the ad campaign included social media and live castings at L.K.Bennett stores.<\/p><p>As the only designer supporting four art directors my role in this project encompassed concept research and presentation, model casting, and collateral design including brochures, press ads, store signage and swing tags<\/p>\n<\/div>\n<\/div><div class=\"bde-column-209-104 bde-column\">\n  \n\t\n\n\n\n<div class=\"bde-gallery-209-105 bde-gallery\">\n\n\n\n\n\n\n\n\n\n\n\n\n\n<div class=\"ee-gallery ee-gallery--isotope ee-gallery--masonry ee-gallery--single ee-gallery--lightbox ee-gallery-- ee-gallery--caption- ee-gallery--caption-none ee-gallery--ratio\">\n                  \n      <a class=\"ee-gallery-item ee-gallery-item--image ee-gallery-item--single\" href=\"https:\/\/hillaryholt.com\/wp-content\/uploads\/2017\/12\/33da27d4c710740df3360fd50ed03c5b.jpg\"  data-sub-html=\"\" data-category=\"1\"                  data-lg-size=\"1200-847\"\n\n      >\n        <figure class=\"ee-gallery-item-figure\">\n                                    \n  \n  \n  \n  \n      \n      <img decoding=\"async\"\n      class=\"breakdance-image-object\"\n      src=\"https:\/\/hillaryholt.com\/wp-content\/uploads\/2017\/12\/33da27d4c710740df3360fd50ed03c5b.jpg\"\n      width=\"1200\"\n      height=\"847\"\n      \n      loading=\"lazy\"\n                        srcset=\"https:\/\/hillaryholt.com\/wp-content\/uploads\/2017\/12\/33da27d4c710740df3360fd50ed03c5b.jpg 1200w, https:\/\/hillaryholt.com\/wp-content\/uploads\/2017\/12\/33da27d4c710740df3360fd50ed03c5b-300x212.jpg 300w, https:\/\/hillaryholt.com\/wp-content\/uploads\/2017\/12\/33da27d4c710740df3360fd50ed03c5b-1024x723.jpg 1024w, https:\/\/hillaryholt.com\/wp-content\/uploads\/2017\/12\/33da27d4c710740df3360fd50ed03c5b-768x542.jpg 768w, https:\/\/hillaryholt.com\/wp-content\/uploads\/2017\/12\/33da27d4c710740df3360fd50ed03c5b-600x424.jpg 600w\"\n                                sizes=\"(max-width: 1200px) 100vw, 1200px\"\n                  >\n  \n  \n          \n                  <\/figure>\n      <\/a>\n\n                \n      <a class=\"ee-gallery-item ee-gallery-item--image ee-gallery-item--single\" href=\"https:\/\/hillaryholt.com\/wp-content\/uploads\/2017\/12\/28a2d66070031a7aa4f9303f0b84434e.jpg\"  data-sub-html=\"\" data-category=\"1\"                  data-lg-size=\"1200-800\"\n\n      >\n        <figure class=\"ee-gallery-item-figure\">\n                                    \n  \n  \n  \n  \n      \n      <img decoding=\"async\"\n      class=\"breakdance-image-object\"\n      src=\"https:\/\/hillaryholt.com\/wp-content\/uploads\/2017\/12\/28a2d66070031a7aa4f9303f0b84434e.jpg\"\n      width=\"1200\"\n      height=\"800\"\n      \n      loading=\"lazy\"\n                        srcset=\"https:\/\/hillaryholt.com\/wp-content\/uploads\/2017\/12\/28a2d66070031a7aa4f9303f0b84434e.jpg 1200w, https:\/\/hillaryholt.com\/wp-content\/uploads\/2017\/12\/28a2d66070031a7aa4f9303f0b84434e-300x200.jpg 300w, https:\/\/hillaryholt.com\/wp-content\/uploads\/2017\/12\/28a2d66070031a7aa4f9303f0b84434e-1024x683.jpg 1024w, https:\/\/hillaryholt.com\/wp-content\/uploads\/2017\/12\/28a2d66070031a7aa4f9303f0b84434e-768x512.jpg 768w, https:\/\/hillaryholt.com\/wp-content\/uploads\/2017\/12\/28a2d66070031a7aa4f9303f0b84434e-600x400.jpg 600w\"\n                                sizes=\"(max-width: 1200px) 100vw, 1200px\"\n                  >\n  \n  \n          \n                  <\/figure>\n      <\/a>\n\n                \n      <a class=\"ee-gallery-item ee-gallery-item--image ee-gallery-item--single\" href=\"https:\/\/hillaryholt.com\/wp-content\/uploads\/2017\/12\/92f297d8d20259391630b96ffc1cabc0.jpg\"  data-sub-html=\"\" data-category=\"1\"                  data-lg-size=\"1200-847\"\n\n      >\n        <figure class=\"ee-gallery-item-figure\">\n                                    \n  \n  \n  \n  \n      \n      <img decoding=\"async\"\n      class=\"breakdance-image-object\"\n      src=\"https:\/\/hillaryholt.com\/wp-content\/uploads\/2017\/12\/92f297d8d20259391630b96ffc1cabc0.jpg\"\n      width=\"1200\"\n      height=\"847\"\n      \n      loading=\"lazy\"\n                        srcset=\"https:\/\/hillaryholt.com\/wp-content\/uploads\/2017\/12\/92f297d8d20259391630b96ffc1cabc0.jpg 1200w, https:\/\/hillaryholt.com\/wp-content\/uploads\/2017\/12\/92f297d8d20259391630b96ffc1cabc0-300x212.jpg 300w, https:\/\/hillaryholt.com\/wp-content\/uploads\/2017\/12\/92f297d8d20259391630b96ffc1cabc0-1024x723.jpg 1024w, https:\/\/hillaryholt.com\/wp-content\/uploads\/2017\/12\/92f297d8d20259391630b96ffc1cabc0-768x542.jpg 768w, https:\/\/hillaryholt.com\/wp-content\/uploads\/2017\/12\/92f297d8d20259391630b96ffc1cabc0-600x424.jpg 600w\"\n                                sizes=\"(max-width: 1200px) 100vw, 1200px\"\n                  >\n  \n  \n          \n                  <\/figure>\n      <\/a>\n\n                \n      <a class=\"ee-gallery-item ee-gallery-item--image ee-gallery-item--single\" href=\"https:\/\/hillaryholt.com\/wp-content\/uploads\/2017\/12\/c8f71e9e4a8e6a1aa9cc65c5702c95aa.jpg\"  data-sub-html=\"\" data-category=\"1\"                  data-lg-size=\"1200-847\"\n\n      >\n        <figure class=\"ee-gallery-item-figure\">\n                                    \n  \n  \n  \n  \n      \n      <img decoding=\"async\"\n      class=\"breakdance-image-object\"\n      src=\"https:\/\/hillaryholt.com\/wp-content\/uploads\/2017\/12\/c8f71e9e4a8e6a1aa9cc65c5702c95aa.jpg\"\n      width=\"1200\"\n      height=\"847\"\n      \n      loading=\"lazy\"\n                        srcset=\"https:\/\/hillaryholt.com\/wp-content\/uploads\/2017\/12\/c8f71e9e4a8e6a1aa9cc65c5702c95aa.jpg 1200w, https:\/\/hillaryholt.com\/wp-content\/uploads\/2017\/12\/c8f71e9e4a8e6a1aa9cc65c5702c95aa-300x212.jpg 300w, https:\/\/hillaryholt.com\/wp-content\/uploads\/2017\/12\/c8f71e9e4a8e6a1aa9cc65c5702c95aa-1024x723.jpg 1024w, https:\/\/hillaryholt.com\/wp-content\/uploads\/2017\/12\/c8f71e9e4a8e6a1aa9cc65c5702c95aa-768x542.jpg 768w, https:\/\/hillaryholt.com\/wp-content\/uploads\/2017\/12\/c8f71e9e4a8e6a1aa9cc65c5702c95aa-600x424.jpg 600w\"\n                                sizes=\"(max-width: 1200px) 100vw, 1200px\"\n                  >\n  \n  \n          \n                  <\/figure>\n      <\/a>\n\n                \n      <a class=\"ee-gallery-item ee-gallery-item--image ee-gallery-item--single\" href=\"https:\/\/hillaryholt.com\/wp-content\/uploads\/2017\/12\/e0fa583a79b44735fb064a7274ef24f8.jpg\"  data-sub-html=\"\" data-category=\"1\"                  data-lg-size=\"1200-1624\"\n\n      >\n        <figure class=\"ee-gallery-item-figure\">\n                                    \n  \n  \n  \n  \n      \n      <img decoding=\"async\"\n      class=\"breakdance-image-object\"\n      src=\"https:\/\/hillaryholt.com\/wp-content\/uploads\/2017\/12\/e0fa583a79b44735fb064a7274ef24f8.jpg\"\n      width=\"1200\"\n      height=\"1624\"\n      \n      loading=\"lazy\"\n                        srcset=\"https:\/\/hillaryholt.com\/wp-content\/uploads\/2017\/12\/e0fa583a79b44735fb064a7274ef24f8.jpg 1200w, https:\/\/hillaryholt.com\/wp-content\/uploads\/2017\/12\/e0fa583a79b44735fb064a7274ef24f8-222x300.jpg 222w, https:\/\/hillaryholt.com\/wp-content\/uploads\/2017\/12\/e0fa583a79b44735fb064a7274ef24f8-757x1024.jpg 757w, https:\/\/hillaryholt.com\/wp-content\/uploads\/2017\/12\/e0fa583a79b44735fb064a7274ef24f8-768x1039.jpg 768w, https:\/\/hillaryholt.com\/wp-content\/uploads\/2017\/12\/e0fa583a79b44735fb064a7274ef24f8-1135x1536.jpg 1135w, https:\/\/hillaryholt.com\/wp-content\/uploads\/2017\/12\/e0fa583a79b44735fb064a7274ef24f8-600x812.jpg 600w\"\n                                sizes=\"(max-width: 1200px) 100vw, 1200px\"\n                  >\n  \n  \n          \n               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<\/div>\n\n\n\n<\/div>\n<\/div><\/div><\/div>\n<\/section>","protected":false},"featured_media":12292,"template":"","portfolio":[42],"acf":[],"aioseo_notices":[],"breakdance_json":{"tree_json_string":"{\"root\":{\"id\":1,\"data\":{\"type\":\"root\",\"properties\":[]},\"children\":[{\"id\":100,\"data\":{\"type\":\"EssentialElements\\\\Section\",\"properties\":{\"design\":{\"spacing\":{\"padding\":{\"breakpoint_base\":{\"bottom\":{\"number\":3,\"unit\":\"em\",\"style\":\"3em\"}}},\"margin_bottom\":{\"breakpoint_base\":null}}}}},\"children\":[{\"id\":101,\"data\":{\"type\":\"EssentialElements\\\\Columns\",\"properties\":{\"design\":{\"spacing\":{\"column_padding\":{\"breakpoint_base\":{\"number\":null,\"unit\":\"em\",\"style\":null}},\"container\":{\"margin_top\":{\"breakpoint_base\":{\"number\":4,\"unit\":\"em\",\"style\":\"4em\"}}},\"column_gap\":{\"breakpoint_base\":{\"number\":6,\"unit\":\"rem\",\"style\":\"6rem\"}}},\"layout\":{\"stack_vertically\":\"breakpoint_tablet_portrait\"}}}},\"children\":[{\"id\":102,\"data\":{\"type\":\"EssentialElements\\\\Column\",\"properties\":{\"design\":{\"size\":{\"width\":{\"number\":25,\"unit\":\"%\",\"style\":\"25%\"}}}}},\"children\":[{\"id\":103,\"data\":{\"type\":\"EssentialElements\\\\RichText\",\"properties\":{\"content\":{\"content\":{\"text\":\"<h2>Show 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Running for four consecutive seasons, the campaign for L.K.Bennett featured professional women who reflect the types of customer the brand has. The casting process for the ad campaign included social media and live castings at L.K.Bennett stores.<\/p><p>As the only designer supporting four art directors my role in this project encompassed concept research and presentation, model casting, and collateral design including brochures, press ads, store signage and swing tags<\/p>\"}},\"settings\":{\"animations\":{\"sticky\":{\"position\":\"top\",\"offset\":{\"breakpoint_base\":{\"number\":150,\"unit\":\"px\",\"style\":\"150px\"}},\"relative_to\":\"parent\"}},\"advanced\":{\"css\":{\"breakpoint_base\":\"em {\\n  font-style: normal;\\n  font-size: 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