{"id":1179,"date":"2017-12-04T05:46:15","date_gmt":"2017-12-04T05:46:15","guid":{"rendered":"http:\/\/hillaryholt.com\/?post_type=project&#038;p=139"},"modified":"2023-07-08T21:01:25","modified_gmt":"2023-07-08T21:01:25","slug":"mme","status":"publish","type":"project","link":"https:\/\/hillaryholt.com\/es\/project\/mme\/","title":{"rendered":"M&amp;ME"},"content":{"rendered":"<section class=\"bde-section-1179-100 bde-section\">\n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-columns-1179-101 bde-columns\"><div class=\"bde-column-1179-102 bde-column\">\n  \n\t\n\n\n\n<div class=\"bde-rich-text-1179-103 bde-rich-text breakdance-rich-text-styles\">\n<h2>M&amp;ME Branding<\/h2><p>Meredith and Mary-Ellen are bee-keepers from Sydney\u2019s North Shore. They approached ume for a brand and packaging solution for their honey based products. As their business (which began as a hobby and has turned into a side business) continues to expand, they hope to eventually distribute their products through retail outlets such as gift stores and boutique grocers.<\/p><p><strong>The logo&nbsp;<\/strong>was made up of the initials of Meredith and Mary-Ellen with a hand drawn ampersand, reflecting the personal passion and painstaking time and attention they put into caring for their bees.<\/p><p><strong>As for packaging,<\/strong> two directions were presented to cater for the breadth of distribution for their products- a personal and premium range.<\/p><p><strong>Personal range:&nbsp;<\/strong>The chocolate brown logo was paired with natural coloured paper stock with a tactile quality, fastened with string,&nbsp; reflecting the handmade nature of the products- be they honey jar labels, gift tags or belly bands for soap.<\/p><p><strong>Premium Range:<\/strong>&nbsp;These packaging items featured the chocolate brown logo paired with a 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