{"id":1178,"date":"2017-12-04T00:05:52","date_gmt":"2017-12-04T00:05:52","guid":{"rendered":"http:\/\/hillaryholt.com\/?post_type=project&p=52"},"modified":"2023-07-08T20:41:11","modified_gmt":"2023-07-08T20:41:11","slug":"ugg-lifestyle","status":"publish","type":"project","link":"https:\/\/hillaryholt.com\/es\/project\/ugg-lifestyle\/","title":{"rendered":"Estilo de vida Ugg"},"content":{"rendered":"
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Ugg Lifestyle Rebrand: logo & brand identity<\/h2>

Ugg Lifestyle is an Australian owned & operated company, with six stores in Australia and Head Office located in Perth, W.A.<\/p>

The flagship store located at Birkenhead Point outlet centre in Sydney required a complete brand refresh to bring the store\u2019s image in line with the direction the centre is currently heading \u2013 to bring high end fashion labels to this iconic shopping centre.<\/p>

The brief was to marry the heritage of Ugg Boots with an edgy, modern and urban look & feel, to reflect the brand journey \u2013 from humble beginnings as a practical sheepskin ugg boot, now on the global fashion stage, with embellishments, zips and sequins, worn by celebrities world-wide.<\/p>

The re-launch project included a new logo & brand identity including store signage, a current fashion driven \u2018look-book\u2019 to a store design, packaging and swing-tag concepts now in production.<\/p>\n<\/div>\n<\/div>

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Ugg Lifestyle Rebrand: logo & brand identity<\/h2>

Ugg Lifestyle is an Australian owned & operated company, with six stores in Australia and Head Office located in Perth, W.A.<\/p>

The flagship store located at Birkenhead Point outlet centre in Sydney required a complete brand refresh to bring the store\u2019s image in line with the direction the centre is currently heading \u2013 to bring high end fashion labels to this iconic shopping centre.<\/p>

The brief was to marry the heritage of Ugg Boots with an edgy, modern and urban look & feel, to reflect the brand journey \u2013 from humble beginnings as a practical sheepskin ugg boot, now on the global fashion stage, with embellishments, zips and sequins, worn by celebrities world-wide.<\/p>

The re-launch project included a new logo & brand identity including store signage, a current fashion driven \u2018look-book\u2019 to a store design, packaging and swing-tag concepts now in production.<\/p>\"}},\"settings\":{\"animations\":{\"sticky\":{\"position\":\"top\",\"offset\":{\"breakpoint_base\":{\"number\":150,\"unit\":\"px\",\"style\":\"150px\"}},\"relative_to\":\"parent\"}}},\"design\":{\"size\":{\"width\":null}}}},\"children\":[],\"_parentId\":102}],\"_parentId\":101},{\"id\":104,\"data\":{\"type\":\"EssentialElements\\\\Column\",\"properties\":{\"design\":{\"size\":{\"width\":{\"unit\":\"%\",\"number\":75,\"style\":\"75%\"}}}}},\"children\":[{\"id\":105,\"data\":{\"type\":\"EssentialElements\\\\Gallery\",\"properties\":{\"content\":{\"content\":{\"images\":[{\"type\":\"image\",\"image\":{\"id\":12078,\"filename\":\"ugg-lifestyle-brand-hillary-jayne-graphic-designer.png\",\"url\":\"https:\/\/hillaryholt.com\/wp-content\/uploads\/2017\/12\/ugg-lifestyle-brand-hillary-jayne-graphic-designer.png\",\"alt\":\"\",\"caption\":\"\",\"mime\":\"image\/png\",\"type\":\"image\",\"sizes\":{\"thumbnail\":{\"height\":150,\"width\":150,\"url\":\"https:\/\/hillaryholt.com\/wp-content\/uploads\/2017\/12\/ugg-lifestyle-brand-hillary-jayne-graphic-designer-150x150.png\",\"orientation\":\"landscape\"},\"medium\":{\"height\":212,\"width\":300,\"url\":\"https:\/\/hillaryholt.com\/wp-content\/uploads\/2017\/12\/ugg-lifestyle-brand-hillary-jayne-graphic-designer-300x212.png\",\"orientation\":\"landscape\"},\"medium_large\":{\"height\":543,\"width\":768,\"url\":\"https:\/\/hillaryholt.com\/wp-content\/uploads\/2017\/12\/ugg-lifestyle-brand-hillary-jayne-graphic-designer-768x543.png\",\"orientation\":\"landscape\"},\"woocommerce_thumbnail\":{\"height\":300,\"width\":300,\"url\":\"https:\/\/hillaryholt.com\/wp-content\/uploads\/2017\/12\/ugg-lifestyle-brand-hillary-jayne-graphic-designer-300x300.png\",\"orientation\":\"landscape\"},\"woocommerce_single\":{\"height\":424,\"width\":600,\"url\":\"https:\/\/hillaryholt.com\/wp-content\/uploads\/2017\/12\/ugg-lifestyle-brand-hillary-jayne-graphic-designer-600x424.png\",\"orientation\":\"landscape\"},\"woocommerce_gallery_thumbnail\":{\"height\":100,\"width\":100,\"url\":\"https:\/\/hillaryholt.com\/wp-content\/uploads\/2017\/12\/ugg-lifestyle-brand-hillary-jayne-graphic-designer-100x100.png\",\"orientation\":\"landscape\"},\"full\":{\"url\":\"https:\/\/hillaryholt.com\/wp-content\/uploads\/2017\/12\/ugg-lifestyle-brand-hillary-jayne-graphic-designer.png\",\"height\":698,\"width\":988,\"orientation\":\"landscape\"}},\"attributes\":{\"srcset\":\"https:\/\/hillaryholt.com\/wp-content\/uploads\/2017\/12\/ugg-lifestyle-brand-hillary-jayne-graphic-designer.png 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